You work hard to get and keep your business at a certain point of success. Sometimes, to move to the next level, it is necessary to join with others in the form of a merger.
Remember when you were in grade school and all the kids would argue on the playground about who was the tallest? There was pride in being taller than others and growing up fast. Whether you want to believe it or not, this emphasis and value on height are still pervasive in the adult world. For example, people tend to trust and follow those who are tall, which history confirms in the election of U.S. presidents.